The Obama campaign has precious little paid staff, and the field offices are concentrated in swing states. Because of this, they are using the internet not just as a supplementary means to traditional campaigning, but as the campaign's primary organizing tool -- for communications, for fundraising, for everything.
So, the most up-to-date and complete information you're going to get is going to be from the website. It is also a way to continue and extend the grassroots nature of the campaign, which has been so incredibly successful, so far.
My.BarackObama.Com is a way into your own personal network of fellow Obama supporters. It was created by the same guy who made Facebook. Love it or hate it, it works.
There are a million things you can do with that network, if you create an account, but here are some of the most important:
1. Look for events in your neighborhood. There might be a phone bank, a trip to a swing state to register voters, a fundraiser, a debate watching party at a bar that you can hook up with. In this way, it's like a library bulletin board. Need a ride to Pennsylvania? You can find one.
2. Write letters to the editors of newspapers in swing states. I've said it before, and I'll say it again. This is free advertising, which the campaign desperately needs. They also really need to get the opinions of "regular folks" out there. My.BarackObama.com has a list of newspapers, their contact information, and even templates if you need.
3. "Neighbor to Neighbor." This is an online organizing tool that takes it a step further than talking with your friends, co-workers and family -- who, if they are like mine, are tired of hearing you talk. See the separate post for more information on this awesome awesome thing.
And there's much, much more you can do, if you are so inclined. So make an account. Take a look around. It can't hurt.
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